Entrepreneurs have always relied on their creativity to produce wealth, but the modern creative entrepreneur goes further

We can define creative entrepreneurs as people who ’use creativity to unlock the wealth that lies "within themselves"

The value they create lies not in their physical products (if any) but in intangible assets such as their brand, reputation, network and intellectual property.  They are adept at projecting a desired image and creating a personal brand, both online and offline

They also understand the principles of intellectual property law and use copyrights, trademarks, patents and licenses to exploit the full potential of their ideas

Creative entrepreneurs think in terms of creating opportunities, producing results and making profits. This leads them to create systems and businesses that generate wealth and free up their time for their next big idea